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Pesos for Pizza

NOTE: Wrote this column in January, 2007, right after Pizza Patrón in Dallas announced that it would accept Mexican pesos as payment for their food at their outlets. The marketing move worked. Photo from Getty Images.   A pizza chain’s marketing ploy seems to be bringing its spinners more than what they had in mind from some irate folks who sense that America is becoming too much like Mexico. On the other hand, there’s a…
Pedro Chavez
December 15, 2015